Experience on utilization of AI tools for educational purposes on the example of Business Communication course

AI and more specifically tools such as Open AI ChatGPT are storming higher education. In an attempt to understand the benefits and pitfalls of it for learning and teaching, in this Spring 2023 semester I am introducing AI in my course of Business Communication on an experimental basis. During the CIE session I would like to report on my pedagogical, practical, and technological experience of introducing AI in my teaching, and feedback I would gather from students. Some ways I intend to use AI in my course are by engaging students in co-developing, evaluating, and comparing the results of their own tasks to those performed by AI, specifically in activities related to:

• Developing business messages for the specific target audience;
• Sentiment analysis (to evaluate the tone, and emotions of a message);
• Group and in- pair discussions of students’ written assignments results (e.g. rewriting negative letters using principles of Effective communication) & comparison of students’ and AI versions will be done by students themselves;
• Development of a Final project (e.g.Video correctors/ generators, etc.)

Types of AI tools I plan to incorporate into the course include:

• Text generators
• Video correctors/ generators

Tasks aimed at utilization of AI tools will be practiced every second class during the semester on the basis of an experimental vs. control group. I will also conduct an end-of-semester survey to evaluate students’ attitude towards the experience.